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News & views

Announcements, editorials, and insights from the global orthopaedic and spine industry

today Published on 06-03-2018

Why Linkedin Is Important For Business

Why Linkedin Is Important For Business

Did you know nearly 1 million people started using social media for the first time every day over the past year?

That’s 11 new users joining each second.

The global number of people using social media has grown by 13 percent in the past 12 months, with Central and Southern Asia recording the fastest gains (up 90 percent and 33 percent respectively). (Source / Hootsuite)



LinkedIn, my favourite of the social networks is the world's most extensive professional network with more than 546 million users in more than 200 countries and territories worldwide. (Source / LinkedIn)

Users like myself and businesses like Orthoconnections have found LinkedIn to be the perfect platform for handling our professional engagements and associations.

LinkedIn is unrivalled when it comes to professional business connections, and this is what makes the social platform the perfect asset for businesses. 

Why should you use LinkedIn more in 2018?  

Below are six of my top reasons that you should be using LinkedIn to achieve your business goals in 2018.

Grow your reach 

Success for any business is dependent on the customer base, and potential supplier base and LinkedIn offers a simple connection to both. Any business can raise and develop its brand awareness take advantage of advanced search to reach out to the target audience.  

Source and engage top talent 

Top talent throughout the world uses LinkedIn, and the platform makes it incredibly simple to connect with potential employers and recruiters and grow your professional network. 

Promote your business 

Using LinkedIn's company page features, a business can ensure that it reaches its target audience. A company page can also be used to promote your brand's core values, nurture leads and of course improve the visibility of any job opportunities currently available. 

Supports your external website 

As with any social media network, it can be used to deliver traffic to your website and any landing pages you have created. A great LinkedIn company page is an outlet that can help engage shareable content that your target audience finds relevant and beneficial. 

Educate and nurture potential clients

LinkedIn is superb at educating potential clients. From talking about your products and services to driving business engagement through thought leadership articles, LinkedIn proves to be the best platform time and time again.  

Improve your brand's credibility 

Creating and publishing rich content that is relevant to your expertise, can allow you to become a thought leader in your industry.