Today marks my one year work anniversary with Ortho Consulting Group as well as the first time we exhibited and visited Arab Health as a business. Unsure of exactly what to expect from such a large healthcare exhibition, we had a small pod booth within the ABHI pavilion in Hall 7. It became apparent at just how many visitors attend the show within just a few minutes of the opening announcement at 10am.
Arab Health's statistics are phenomenal. Visitor numbers are expected to be around 85,000 from 160 countries and they have a huge choice of 4150+ exhibiting companies ranging across all divisions of the healthcare industry.
This makes it one of, if not the largest, healthcare and medical exhibitions of the year and one that I am glad we chose to exhibit at.
We had some superb conversations at our booth including orthopaedic distributors who were interested in how our orthoconnections.com platform can help them source new opportunities, our full Ortho Consulting Group consultancy service and lots of interest in the small range of products we had on display. This, of course, has led to a huge amount of follow up, all of which has started already.
From a marketing perspective, it was great to hear that visitors spent time specifically searching for us amongst the 4150+ exhibitors because they have seen our digital marketing efforts across various platforms pre-event. I am a firm believer that you cannot simply rely on passing booth traffic for engagement. After all, in an exhibition the size of Arab Health and the 100'000's dazzling lights, LEDs and video displays, it is virtually impossible to stand out from the crowd.
Will we be attending in 2020?
Absolutely. Whilst the show is fresh in our minds it is 100% something we would do again next year and see huge value in attending. In fact, we have already started to discuss how we can have a bigger presence, both during the show hours and through networking events in the evenings.
If you work within healthcare and the medical industry and have never been to Arab Health, I would strongly advise attending, even if it is for just one of the days. You will need a comfy pair of shoes as the entire exhibition is spread across 22 halls in total, including some temporary structures which are divided into 40 country pavilions.
Now, onto planning for AAOS in 5 weeks’ time.